The refund policy at any time provides the flexibility of refunding at any time according to the amount of consumption. The trial period option recommends that members try it for one month before seamlessly switching to an annual subscription. The monthly fee paid can be deducted from the annual fee. The annual payment reward provides a super gift package for annual payment, such as various additional gift packages for JD members. Transparent and flexible payment options explicitly encourage payment by use, week, or month. Transparent and uniform pricing strategies such as The key is to design pricing based on a full understanding of user psychology so that even if members churn, it will not have a negative impact on the brand. There is a weird thing about the subscription payment methods of Meituan Bike and Hellobike - they are competing with each other! Their monthly fee in a certain city is higher than the national card fee; their quarterly usage fee is higher than the monthly fee added together.
Obviously, they don't want you to subscribe for a israel phone number format long time and expect you to open it frequently to find discounts. Therefore, there is no loyalty but only benefits for the members of these two. Let users choose "a la carte" from a list of services. Services refer to special services that members do not need to purchase continuously. For example, a bicycle user occasionally uses your product only once and does not want to buy it every time; for example, a user only wants to exercise in the gym once a month to see how healthy he is. A mistake many companies make is to treat this one-time service as an ongoing service and implement a higher-level ongoing pricing system. This forces customers to pay a weekly or monthly fee to meet a one-time temporary need. Playing tricks in the pricing system seems harmless, but it obscures real consumer behavior, makes it difficult to understand the real needs of key market segments, and deceives consumers to find loopholes instead of believing that the pricing is fair.
Develop peripheral products Not all membership-based brands need peripheral products, but subscription models often purchase these products to improve the quality of service. For example, Apple sells headphones and h sells shorts at the gym. It is worth noting that "peripherals" may not be peripherals but real growth points. In 2016, an online e-commerce platform was launched.h laid out e-commerce to sell peripheral products.Including multiple categories such as "Squid Game" themed hoodies and toy boxes. At the same time, the platform also cooperated with trendy brands and cutting-edge designers to launch many high-premium limited products. In the same year, the game platform was officially launched. So far, more than 100 mobile games such as "Stranger Things" and "Asphalt Xtreme Off-Road" have been released. Among them, the "Stranger Things" game based on Stranger Things is the most downloaded game with nearly 10,000 downloads.