One was an article about how the right morning habits can boost your creativity . Another was a showcase of social media icons .
We published both articles in July 2015 and distributed them in the same manner on our and Guy Kawasaki's social channels.
The creative article exploded on social media, with over 8,000 shares. The social media icon article still performed well on social, with just over 2,000 shares, but nowhere near as much as the creative article.
Fast forward seven months to February 2016…
The creative article – despite dominating social media at the ecuador mobile database t time of publication – contributed only 525 sessions, while the social media icon article recorded 8,200 sessions.
Here are some GA screenshots showing session stats for each article, with publication dates from July 2015 to the end of February 2016. You can see how big of a difference there is in the sustainability of traffic coming from the Social Morning Ritual article first graph and traffic coming from the Search for Social Media Icons article second graph:
Morning Ritual
Social media icons
the difference?
This is what we mean when we say search traffic is self-sustaining.