Increased Traffic: Visibility at the top of the SERPs will translate into better and more frequent traffic. Users are more likely to engage with results in the top 10-20, so improving your ranking on these results pages will help increase traffic to your site. Organic Search Results: On a search engine results page, there are both organic and paid results. Organic results are non-paid and subject to SEO marketing.
How SEO works
Search engines like Bing, Google, and Yahoo produce answer pages based on questions entered into a query box. When you consider how a search engine works, it is easy to understand how your search engine is more than just an answer genius. The best way to build a successful SEO campaign is to start by understanding how search engines essentially work when generating results pages. To break down the functionality of a search engine, you start with information gathering. Search engines scour the internet for information australia mobile number list free on various topics. Once the content is gathered, it is indexed and fed into an algorithm that has the unfathomable task of matching search queries to the indexed data. Of all the factors that affect the programmed functionality and algorithm of search engines, many experts agree that there are three factors that are the most important.
20.9% Domain level, link authority features: trust and quality of links to the domain, and page rank at the domain level.
19.2% Page-level link characteristics: This percentage denotes the quality of the links anchored to your page. Rank and trust scores are related to the quality, quantity, distribution, and source of the links.
14.9% KW Features and Page Level Content: The topic relevance score will determine whether a page's content is relevant to the domain's purpose and other content.
Google rank factors
In the term Search Engine Optimization, there are two functions Search Engine and Optimization. The search engine parts of the campaign can be controlled, and the optimization function is where you would make this happen. Over fifty percent of all factors that affect a website's ranking in a search engine are controllable.