Is Maslow's pyramid still relevant in the age of digital marketing?
Generally speaking, the answer to this question is yes.
While people may move up or down Adam Maslow's hierarchy of needs for personal or socioeconomic reasons , it's a great framework for defining your buyer personas and crafting personalized vietnam phone number messages that get straight to the point.
Let's take a practical example.
We are marketers in a company that sells coaching courses to discover your potential and make the most of it, in work and in life. Clearly we would outline our buyer personas based on the last step of the pyramid , that is, those who already have everything and the only thing they seek is self-realization.