You are obliged to comply with this obligation and must be able to demonstrate this at all times.
What does this mean?
This is an approach based on prevention.
This means that you must ensure compliance with the technical, organisational and regulatory measures that guarantee the correct processing of the personal data collected on your subscription list.
It also means that at all times you must be able to demonstrate that you have been diligent in implementing necessary security measures in the event of a security breach or incident. Could you do so now?
8.- Principle of privacy by default and by design
You must apply data processing principles by default and by design, prior to the start of processing and also while it is being developed.
From the moment you design a data acquisition strategy that involves the processing of personal data, you must evaluate the impact of such processing on the protection of recipients' data and take the necessary organizational and technical measures to integrate into said processing the guarantees that allow the principles established in the GDPR for an email philippines code number mobile marketing campaign and the laws that apply to all subscription campaigns to be effectively applied.
Conclusion: The advantages of a legally valid subscription list
Having a valid, legal, functional and sanction-free subscription list should be a basic part of any marketing strategy, since it is the raw material of every strategy and you cannot allow that raw material to be contaminated and compromise your entire strategy and your brand.
As the person responsible for this information, you cannot ignore or omit the rules that guarantee the safe and committed treatment of those records that you store in your subscriber list.
Because you are not managing records or leads, you are managing the identities of people who trust you with their information , who trust you with their privacy and have rights that you must respect.
Is there anything more valuable than that?
Your own digital survival depends on managing these trusts.
Therefore, you should never forget the following:
You cannot run email marketing campaigns if you do not have verifiable consent from each of the leads on your list.
You must also inform in each campaign the essential aspects of the treatment and enable an automatic mechanism to revoke that consent.
If you also do segmentation, have an affiliate scheme, or share data with certain tools, you must ensure that these tools are also GDPR compliant and that you are disclosing their presence in your policies.
Building healthy and legal subscriber lists seems like a daunting task, but I assure you that the effort is worth it. Let me know your thoughts in the comments.
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