Using deep reinforcement learning methods

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No. 2. Instant website creation
Everyone thinks, “If I build a website, customers will come immediately.” That’s not true. Think of a website not as an end goal, but as a cog in your marketing wheel. This isn’t 2001. No one is going to stumble upon your website by accident. You need to have a strategy that drives traffic to and from your website. You need to have a customer acquisition point somewhere (on or off the website) to close the deal.

Your website doesn't have to have all the latest know-how mexico number data and crazy designs. You just need a strategically crafted site that helps people buy things.

#3. Using a template strategy for all social media
Many entrepreneurs spend almost all their money hiring people to manage social media, but this doesn't always bring the desired results.

There are 2 reasons for this. First, the social media professionals you hire may not always be able to accurately understand what your client wants. Imagine social media as a giant party. You wouldn’t want someone else to show up at that party dressed as “you,” but speaking with different intonations and behaving differently. It would look fake, dishonest, and eventually, everyone would start ignoring you.

If you're hiring someone to play your part at a party, they need to get to know you well first. They need to sound and act like you.

The second reason social media fails is that companies try to stick to the same strategy across multiple platforms – Facebook, Instagram, LinkedIn, etc.
Again, if social media is a party, you wouldn’t show up in a tuxedo to a young child’s birthday party or in shorts to a wedding, would you? All social media platforms have different needs and requirements. Few people know how to master each platform. When you hire someone to do social media, be careful and make sure that the expert understands the specific platform you need. It’s much smarter to hire an expert for each separate platform. You can hire more people part-time if necessary.

#4. Blindly placing pay-per-click ads
Many business owners are tempted by the simplicity of interfaces like Google Adwords and Facebook Ads. But just because they’re easy to use doesn’t mean they’ll get you sales. PPC advertising is a science. There are at least five important moving parts to every ad, including headline language, subtext, images, and targeting. The best experts in the world can sit around all day tweaking an ad to make it work well. Don’t try to do PPC yourself without understanding this type of advertising. Hire a professional to help you, or learn it yourself with YouTube videos or paid courses.

Another waste of money in the PPC space occurs when companies direct online traffic to a non-converting online funnel. If your site isn’t converting, paying to drive traffic to a site that isn’t converting is like flushing money down the toilet. It doesn’t help.

Even worse: people try to use online advertising to drive people into a physical store. That doesn't work either, believe me.

Make sure your offer is strong so that customers can get it quickly and you, in turn, have a strategy for further action. You must have the right backend that converts when clicking on the link in the ad.