Page and publication

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Let's move on to choosing a business page from which promotion will be carried out, and, in fact, a post to promote.Showing a Post on Instagram

Let's say you checked the box when setting up placement, agreeing to show the publication on Instagram. Now you need to choose one of two options:

— Your Instagram account. The post will be school principals email list posted there.

— No Instagram account — a Facebook page* will be used for promotion on this platform.


The advertising manager allows you to see how your publication is displayed on various devices - in the news feed on a PC, on gadgets, in social networks.

The publication created at this stage is not shown in the feed, and this gives you the opportunity to choose the most effective placement option: see where the same publication works better, which audience responds more actively to the post.

In the same way, you can test several types of design or text content of the material.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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What other promotion customization options does the advertising manager offer?

The "Show advanced options" button in the lower left corner allows you to track conversions on the site, that is, determine what target actions visitors performed.

Let's look at an example:

You have an article on your blog that you want to promote on Facebook*. Your goal is to attract email newsletter recipients, and you want to use a form on the page to subscribe.

The "Newsletter Subscription" objective, set up using the Facebook pixel*, will allow you to see, as you promote each new publication, which of them brought you the most subscribers and how much each of them cost.

It is extremely difficult to predict the effectiveness of a particular post, and costs of, for example, one thousand rubles may not pay off.

With the Facebook pixel*, you can start with 100 rubles and evaluate the result of the promotion. If it meets your expectations and even exceeds them, you can increase the budget, because you know exactly how much you pay for one subscriber.

The final step is to click the "Place Order" button. After moderation, your publication will begin to appear in the feeds of the people you specified when defining the audience.