We are faced with a flood of information in which it is becoming increasingly difficult to find the right thing straight away and to distinguish it from the unimportant, from attention-seekers and time-wasters. Anyone who has good content to offer that helps other people should ask themselves the right questions before and during creation. Here are my...
Seven questions for successful content that builds real relationships and is guaranteed to prevail in the flood of information
The questions are actually quite simple. But my experience, especially from working with experienced practitioners who have been planning, producing and publishing content for a long time, is that if you really take them on for each individual piece of content over a certain period of time and look closely, then this often leads to an amazing leap towards more visibility and much higher perceived quality; especially when a certain routine has already set in over time. This is all the more true as it is becoming increasingly difficult to generate any visibility and get attention at all. That is why I will explain in detail below what is important.
By the way, “content piece” is a generic term to include all bank data forms. Because when we say “content”, we don’t just mean text, but a wide variety of forms: spoken or filmed; photos or infographics; postings in various social networks that correspond to the respective form and, and, and…
1. Who is this interesting for?
For each “piece of content,” imagine a specific person.
Please ask yourself this question consistently for a period of at least two weeks for every single post, every photo, every article, whatever. Imagine a very specific person, ideally from your core reference group, who should see, read and recommend this content. Write blog posts as if you were writing a letter to this person. The more precisely you can describe the person and visualize them for yourself, the better. Please try this out with different personas!
Please don't stop after that. Ideally, you will develop a much better sense of who you want to publish for. So you probably won't ask yourself this question so explicitly every time in the long run. But it helps immensely to go through a phase like this from time to time and take a closer look.
By the way: This is also a good opportunity to actually ask a typical representative of a reference group, whom you trust and with whom you already have a good relationship, for feedback.