Example: Semrush’s LinkedIn Profile

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Hotjar helps product teams and marketers understand their users better with tools like heatmaps, session recordings, and surveys. Hotjar’s guides for understanding user behavior, improving UX, and increasing conversions perform really well in organic search.

Each guide is built of several chapters, and each chapter is a detailed, actionable read. Hotjar’s guides about Net Promoter Score and heatmaps take up the top spots in their respective (and highly competitive) keywords.

Why This Inbound Lead Strategy Example Works:
The folks at Hotjar are masters at embedding the role of Hotjar in the guidance they share through these guides. Each chapter of these guides features a relevant CTA and reinforces the ease of implementing these tips with Hotjar’s free trial.

3. Social Media: Brand Awareness and Lead Gen in One Neat Package
Social media isn’t what it used to be. Back vietnam telegram data in the day, you reached almost all of your followers with every post you shared. Today, your post on Instagram might reach 25 percent of your followers on a good day, and that number is not even 5 percent on Facebook. But it's not dead, either.

Generating leads on social media takes a bit of creativity and thinking outside the box. For some companies, that might mean using other social platforms like LinkedIn or even leveraging paid ads to reach highly targeted audiences.

Lead Generation Examples - Social Media Semrush Example
Semrush is an SEO tool and resource for digital marketers looking to build a successful content marketing strategy. Their LinkedIn profile is a mix of funny, original memes, informative infographics, and blog posts, like the business content marketing ideas in the example above.