your money or your life

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A high level of EAT: acronym for Expertise, Authoritativeness, Trustworthiness : these aspects are key to determining the quality of the page.

High quality content in a satisfactory quantity.

Clear information about the website and its owner . If it is also a sales or transactional site, it must have satisfactory customer service.

Reputation of the website and its owner.

To make the assessment and apply these requirements it is necessary to understand an additional concept: YMYL (Your Money or Your Life).


It is what in Spanish is called “the bag or life.”

Apparently, this translation does not clarify much and is not of peru mobile database much use, but I will explain below what it means.

Google uses this acronym to refer to pages that contain information important enough to affect people's health, safety, financial stability, or happiness.

Therefore, a YMYL page with poor information or bad advice will receive the worst ratings.

On this type of pages, the quality rating standards are much more demanding and rigorous.