growing resources whose positions have improved recently

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There is no point in wasting time working with the second group of competitors, but the first needs to be analyzed. To do this, sort the sites by the number of used keys and visibility in the search results. As a result, you should get a list of 10 main competitors, in which you can also distinguish three subgroups:


stable (always at approximately the same level);

falling (gradually losing ground).

Competing sites

The next step is to study in detail the activities of optometrist accurate email list each of the 10 key competitors, the results of which will help you optimize search results. Below you will see a list of key points that are worth paying attention to:

Domain age . This criterion is very important, as it affects the perception of the site by search engines. Old resources have a certain reputation, are ranked better, and therefore pose a greater danger. And although young sites sometimes quickly burst into the search results, in the end they cannot withstand competition with the old-timers of the market. A resource that has existed for a decade is very difficult to displace from its position. It is worth remembering this and taking this feature into account when planning promotion.

Number of pages in the Yandex/Google index . The more documents are in the index, the greater the volume of semantics and visibility of the site. Competing with such sites is difficult, but necessary. The emphasis should be on content development. If you notice that one of your competitors loads many new pages into the cache every day, you should pay close attention to this.

Traffic volume . You need to understand how many people view the resources you are interested in, from which search engines users come, through which channels (organic search results, advertising, social networks, mailing lists).

Text optimization . Here you need to study the materials from the competing site that collect the most views. Pay attention to the SEO features: what type of content is chosen, what sales promotion tools are used, how the meta tags are filled.

Keywords . See for which queries the sites are in the TOP of the search results, and for which they are advertised. Having found out which keys are used by competitors, you can, if necessary, replenish your semantic core.

Link mass . Here, determine how many resources link to the site, what kind of resources they are (thematic or not, informational or commercial) and how this indicator has changed recently. Make a list of donor domains, paying attention to their geographic location, note which keywords are used for mentions. This is important, since in some cases only high-quality backlinks can bring a site to the TOP.

Structure and usability . Pay attention to the site menu: what items it includes, how the directory hierarchy is structured, what is the URL structure. It is also worth studying the system of internal links, ease of navigation and the features of the mobile version.

The presence of https and multi-regionality . These two factors are currently among the most important in ranking. By studying the work of more successful competitors, you will understand whether it is worth transferring your site to https, creating separate pages for users from specific regions, or creating a separate version in another language.

Technical errors . The most common problems are duplicate pages, errors in txt and sitemap.xml, broken links, and low page loading speed from a computer or phone. It is worth paying attention to such resource shortcomings in order to avoid them in your own work.

Analysis of competitors' activities can be considered one of the most important stages on the way to creating an effective website promotion strategy. According to statistics, 80% of a company's success in the online sphere depends on the ability of managers to evaluate the work of other market representatives and adopt the most successful methods.