4. When used correctly, it can generate more direct profit than other marketing channels.
Even though inbound emails are not general purpose emails, they can still be very effective in generating new leads.
According to Statista, the number of active email users worldwide grew from 3.7 billion to approximately 3.9 billion in 2019.
This number is expected to increase to approximately 4.3 billion in 2023, resulting in an additional 400 million new email users in 4 short years. Imagine the percentage of that population that needs your products and services.
So, when used correctly, inbound email marketing can be a rcs data malaysia money-making endeavor. This is especially true when emails are targeted to specific customers, as in our previous example of Mobili-Tea, a treatment and exercise regimen for seniors.
5. Lower content regulation
As a result, the content of incoming emails can be more flexible, less rigid and formal, and intentionally (and professionally) play on the casual sides of customers.
In other words, lower levels of content regulation means you can talk more about your products and services without fear of penalties.
Overall, email marketing can be made more effective if used as an inbound strategy. This strategy aims to reach your target audience via email, build a lasting relationship with them through engaging content, and engage them with your brand by promoting valuable products and services.
About the Author: Grace Morris is a technology and digital marketing enthusiast who loves to travel and is passionate about learning about new trends in digital media and the internet. Her interest in helping businesses leverage their digital authority led her to a career as a Digital Content Specialist at Trakk .