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This is probably the section you are most familiar with: the importance and significance of Link Building extends beyond the type of positioning we are carrying out.

To the point that most Link Building techniques are perfectly applicable to local positioning, where their effects authority and relevance of our domain, visibility of the website or the volume of visits, among other metrics.

However, we can achieve better results in Local SEO if we add a geolocation component to these techniques in the context of inbound links; for example:

By participating in events or conferences related to our business that are held in our geographic area or locality, which may send us inbound links from a website with relevance in that area and transmit part of its authority to us.

Organizing some kind of event ourselves, preferably in cooperation brazil mobile database with other entities, to maximize its diffusion and cross-referencing of incoming links. In addition, its impact in the press and other local media can also get us valuable backlinks.


Collaborating with local media outlets to publish press releases about our social activities in the area.

By joining associations or other communities, we can collaborate with other entities to carry out local initiatives that have an impact on local media.

By registering our company in local directories, although, as we have already seen, we must ensure that these directories have sufficient relevance so that these links transmit authority to us.