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In the Russian-speaking Internet space, things are not so simple either, when English or transliteration is used in names. Here, most people do not adhere to the existing rules, and everyone interprets the same letters in their own way: “я” — as ya, ja, ia, “ж” — as j, zh, g, “ы” — as i, y, etc.

Thus, one word can be written in completely different ways. In order not to lose traffic, commercial companies acquire different variants of names. As a result, the concept of "premium letters" has formed on the Russian domain market.

This refers to letters that cannot be transliterated in two ways, i.e. m, a, b, p and the like. In Russia, domain names composed of these letters are of greater value, rather than those list of timeshare owners that are written in several variants.

The initial cost depends not only on the age of the domain, but is determined to a greater extent by how valuable the keyword included in the name is on the domain market, how many queries are generated for it in Google, and how many sites are returned by search engines if this keyword is entered as a query.

Domainers usually denote letters with the symbol "L" and numbers with "N". That is, the domain dfd2.com, for example, will be denoted as LLLN. Or the name can be displayed like this: aaba. Specialists immediately understand that the name consists of only letters and they are all the same, except for the third one.

These tricks are used when putting symbolic names up for sale to lull search engines, who are very skeptical about repeated domain sales.


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the most expensive zones are those ending in com, ru, net and org. In other cases, even if the keyword is one of the most popular, the price will be much lower. Only zones covering one specific topic and having a corresponding designation, such as tv or fm, can be very expensive. In general, keep in mind that second-level symbolic names are more valuable than those related to the third, etc.;

The length of the symbolic name also matters . The most valuable are those that are shorter and easier to remember. It's very cool if the name consists of only three or four characters. There are even free domain names (not in all zones, but still there are some) that consist of only one character;

the presence of numbers, hyphens and other symbols in the name reduces its cost. The only symbols that do not affect the price so much are 7, 24 or something similar, which denotes some well-known parameters. In this example, these are the days of the week and the number of hours in a day. Perhaps symbolic names with hyphens are better perceived visually, but they are also cheaper;

The availability of the name also affects the price . It goes up if the domain name is already in use in the main zones and is for sale in others. And even if it is nothing special, it can still be quite expensive.

It is important how easy it is to change the registrar , owner, administrator. For domain names operating in the international zone, these options are available literally with one click;

for example, to change the administrator for ru or com.ua, you need to send a letter to a regular physical mailbox . If the domain value is high, then such factors are not decisive;

domain age . A name registered earlier is valued higher. This means that it has long been remembered by search engines, so even low traffic cannot significantly reduce the price;

The indicators that are important for search engines matter . As for Russian zones, this has already been discussed. And for foreign ones, this is, for example, AlexaRank or PR.