Content is how you talk to your audience, giving them what they need to make better decisions.
User experience decides whether people want to stay on a website or leave. It can be greatly optimized on a website by designing it with interactive features so that visitors can filter the product features that suit them best. While your website includes a variety of features to satisfy a wide range of readers, everyone can easily find the information they need without scrolling from top to bottom.
Additionally, include general information about the product to make the website more objective and less focused on product marketing alone.
Product photo Source
Above is Amerisleep's landing page; In addition to their main rcs data switzerland purpose of introducing their products, they add a small section that brings them closer to their audience by answering some frequently asked questions that customers typically ask when they decide to buy a mattress, such as, "How much do king mattresses usually cost?", "What is the price range for low and high end?" or "How big is a king size mattress?"
However, if your navigation is difficult to understand, it will backfire and visitors will not stick around to figure it all out. We humans have a special laziness towards things that are not necessary.
To significantly improve the user experience, you should not overload the page with too many unnecessary elements.
Have a simple layout and design with scannable content to improve conversions.
Think of it this way: You're looking for specific information, but instead you get a site with too many irrelevant images, pop-up pages , and slide-out modules, among other things.