Promote your blog constantly

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Today, it is not enough to simply write interesting posts for the audience to find you. The competition is so high that it is necessary to use as many methods of self-promotion as possible.

7 Steps to Creating a Business Blog

Here are some of the most popular ways hotmail email list to increase your blog's popularity:

use all the possibilities of social networks;

create presentations of publications in SlideShare;

attach a link to your blog to your email signature;

use keywords;

use popular hashtags that match the topic of the post and blog;

start headlines with numbers (the audience likes it);

make links to earlier publications in posts.

Once the blog is ready and launched, you need to constantly evaluate the results of your work. It is important to track who makes up its audience, how these people get to the blog, whether they like the content. Numerous analytics services can help collect this information. Knowing all the data, you can work on promoting the blog and business as a whole in the right direction, and if necessary, change course.

If you need to attract new readers to your blog, you need to focus on SEO, track the number of views, traffic from search engines, and the percentage of new users.

If the goal is to increase sales, it is worth focusing on how much time a user spends on average on a blog, how many pages/posts they view in one visit, and what the traffic is from other sites (if any).

If your business blog is community-focused, it's important to track repeat visits, user comments, subscriptions, and social media links.

Paid and Free Blogging Platforms
A blog can be free or paid for by its creator. A free blog can be created on one of the many well-known platforms, such as LiveJournal, Blogger, Diary, etc. It is quite simple to do: register, get a domain name and start writing.

The second option is to create an autonomous blog, for which you will have to pay. In this case, you will not be part of some large platform where thousands of bloggers operate. To launch it, you will need special software (it is free), as well as an engine that is installed on a hosting with its own domain name (you will have to pay for these).

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Hosting is where all your blog files are stored, so you should choose a reliable option that will work smoothly 24/7. This way, your readers will have no difficulty accessing information at any time.

Paid and Free Blogging Platforms

Let's figure out which of the two options a novice blogger should choose.

Disadvantages of free platforms:

limited functionality;

the platform does not belong to you;

The blog's domain name includes the name of the hosting itself.

For some, these disadvantages are significant, the latter can even have a negative impact on the owner's reputation. However, one should not forget about the advantages:

easily make contacts and attract new audiences;

good speed of dissemination of information and news across the platform.

Agree, these are significant advantages that can be used for your own purposes. At the same time, many people prefer to create independent blogs, as they provide broader functionality, and you shouldn’t forget about the image aspect. In the end, everything depends on the format of the blog itself and where its target audience is concentrated.