Using special characters in the search line allows you to get the answer to your question most quickly and accurately. Different search engines use operators with some differences, I will consider their language using the example of the most popular system in RuNet Yandex, and I will also touch on Google a little.
Depending on the result you want to get in the search results, you can use either individual operators or several different ones in one phrase. Let's look at examples of when and which symbols are needed to get certain search results.
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The presence of the right words is mandatory
In the whole text
For example, if you are looking for information in the context of a certain region, or related to some particular, you can add the necessary word to the search query, and before it, without a space, a double ampersand symbol, in this case it will definitely be present in the text of the sites shown in the search results.
Symbols in search queries
This is also important in a situation where one word has several meanings - add the necessary clarification with a double sign to the search query and give the system a search reference, for example, "human organs".
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In one sentence
This problem is solved by using a single symbol &. For example, for the query "settings &retargeting" in the search results there will be sites in the sentences of which there are both words - "Step-by-step settings of search retargeting", "Retargeting VKontakte - settings", etc.
The presence of the right words is mandatory
This may be necessary to obtain a wider coverage of resources with the required information - not all of them may contain exact match phrases, but with their dispersion in the sentence, it is sufficient.
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Alexander Kuleshov
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Exception
When there is a need to exclude attachments with certain words from the search, a minus sign is placed in front of them.
For example, you are interested in a time machine, and in the search results you see information about Makarevich’s group.
Issuance on request without using symbols
Enter the phrase "time machine - Makarevich - group" and the search results will be cleared of sites that are irrelevant to your wishes.
Issuance on request without using symbols
Preservation of word form
An exclamation mark before a word indicates to the system the condition of its presence in the required case and declension. For example, "the road! home" will exclude "the road to the house" or "the house on the road" from the answers.
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Mandatory presence
The "+" symbol is usually added to prepositions that are not taken into account by search engines - in, on, from, but without them the meaning of the search query changes. Example - "route +to Tver" will remove "routes of Tver" and similar from the results.
But in other cases, the use of the operator can be appropriate.
Symbols in search queries
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