Video is an important tool on the user's path to purchase. Researchers found that 70% of people bought a product after seeing a brand's advertisement on YouTube. At the same time, video hosting itself increases the amount of advertising: previously it was integrated into videos lasting 10 minutes or more, and now it is available in eight-minute videos.
of TrueView for Action ads that received a lot of user feedback. These venezuela number data are the most popular videos that were shown in the US from January 1 to August 1, 2020. They depict the latest trends in video advertising. We suggest you watch them to understand where the industry is heading and what to shoot to attract users.
10th place
Last on the list was a nearly four-minute video created by creative agency In-house for St. Jude Children's Research Hospital, an organization that treats children with cancer and other serious illnesses. The video tells the story of a boy named Cole.
9th place
In 9th place is a video created by the creative agency In-house. The video shows how to charge 2 devices in the forest on a cloudy day.
8th place
In 8th place is a video from creative agency Bryght Young Things. It's an advertisement for a wheel that's "designed to destroy boredom."
7th place
In 7th place is an advertisement for the series Dave on Hulu.
Research shows that people care more about content that is personally relevant to them. Users say that when choosing a video to watch, their excitement is 1.6 times more important than high-quality production, and 2.7 times more important than the presence of famous actors in the video.
6th place
On the 6th line is an advertisement for an app for correcting grammatical errors from the creative agency Bokeh.
The most popular commercials on YouTube in 2020
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