“In one of the recent webinars, Google announced AI features for analyzing marketing data, in particular for determining the propensity of users from a business’s russian email list contact database to make repeat purchases. In my opinion, these are the features that most PPC specialists are waiting for. Updates on data analysis or interpretation would be useful to facilitate or expand work with large amounts of information.
But regarding the generative functions of AI, I think that for now, a creative mindset and the ability to delve into the niche and the client's specifics remain the advantages of a cool specialist over AI," shares Dmytro Zagorulko.
We hope this article has helped you better understand the benefits of AI features offered by Google Ads. Stay tuned and implement modern practices into your daily work (but with caution).
Read also: 23 AI tools for the PPC specialist
#Google Ads #PPC
#Contextual advertising
#ChatGPT
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