Acquiring Customers on a Limited Budget

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It’s like being in a long-term relationship with someone who is only interested in your looks. Every day, you have to dress a certain way to make yourself attractive to them. Years go by and you start wishing you had found someone who was actually interested in you as a person, not just how attractive you are. Hindsight is 20/20.

With bootstrapping, you don’t have the obligation of scaling at a certain speed and building a business to please a board of directors. You have complete control over your destiny.

Tips for Bootstrapping Your Startup
If you decide to bootstrap, just remember: there’s nothing vietnam telegram data wrong with starting small. Being a small company is not a downside. It’s a plus.

The discipline required to bootstrap is a good thing too. You learn to stay focused and avoid getting easily distracted. You also learn to get creative to acquire customers better than your competitors.

One of the hardest things about bootstrapping is acquiring customers on a shoestring budget and trying to compete with the highly funded players in your space. It can be damn near impossible to out-advertise them—but, again, this forces you to get creative.

When bootstrapping Close, we had two major advantages:

We had a highly differentiated product (a sales-focused CRM built specifically for sales teams, not marketing or customer support).
We had a distinct point of view about our niche (B2B sales) and we saw an opportunity in content and set our sights on out-educating our competitors. We built a loyal audience through content and authentic advice that resonated.