Online store design: 9 factors to consider before starting

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Online Store Design: Do you want to have your own online store to display and sell your products to millions of people worldwide?

Then you must take into account the following factors on which the success of your virtual store will depend.

1. Design a brand
If you want to sell online, the first thing you need to develop is a brand. Your brand will be the personality of your business, it will speak for you and your products. For this reason, it must be well designed, it must have a concept that supports it and an image that makes it look incredible and feel trustworthy. Your brand must be present in different media, it will share the message and it must connect with your audience.

2. Select your eCommerce platform
WooCommerce , Magento, Prestashop, Shopify , among others are some of the platforms that you will hear about, each of them has points in its favor and others that will not be so interesting depending on your experience in managing them, they are all good, some easier to use than others, it is important that for this step you get very good advice and can choose a practical and efficient platform for the growth of your business.

3. Design of your online store
Graphic design is essential for your eCommerce project. Not only should your mexico whatsapp data online store have a professional design, but also each of the pieces you use to promote your online store or your products should look in line with your brand. You may be interested in: 6 reasons why you should invest in graphic design for your brand

4. Usability
Your online store should be thought out and designed to facilitate the purchasing process and provide a pleasant experience for your customers. To achieve this, it is recommended that before starting the design you clearly define the navigation, sections, categories, and create a page layout that allows you to test the process your user will have in the store. Remember that the fewer clicks a customer has to make to make a purchase, the better the conversion rate will be in your online store.

5. Payment methods
When you have an online store, you must consider all the available options so that your users have the best possible experience and no excuses to abandon the purchase: credit cards, deposits, cash on delivery, transfers. Nowadays, technology helps us to facilitate this process.

6. Shipments
For your online store to work, you will have to make an agreement with one of the carriers in your country. Look for the one that offers the best conditions and that allows you to keep your delivery promise. There is nothing that annoys a customer more than delays in their orders, so make sure that the product always arrives on time and in perfect condition.

7. Loyalty
Once you make a sale and have a new customer, it will be essential to keep in touch with them. They are now your customers. You must show them that you are interested in them and maintain ongoing communication without being insistent on making them buy again. Send them information that interests them, send them discount coupons on special dates, and remember that it is a relationship in which you should always offer them added value so that they always prefer to buy from you. Remember that a good database can be the key to the growth of your business.

8. Content strategy for the online store
Content is very important for the growth of your online store, generating content permanently and sharing it on social networks will give your store greater visibility, emails, videos, articles, animated gifs, posts, create content that creates conversations around your store

9. Drive traffic to your online store
Without visits there are no sales, so our task is to start increasing traffic to the online store. SEO is a task of utmost importance so that your store is positioned in search engines and begins to generate visitors. However, SEO takes time to start working, so you can also consider investing a monthly budget in online advertising. You can also read: Do you want to attract more customers with your website?

Online store design in Bogotá
We understand that you may have many questions regarding the design of online stores, for this reason at Asisomos Digital Agency we provide advice to clients interested in starting their own business on the Internet. Before taking the plunge, we recommend that you speak with our specialists, you may save a lot of time and money without having to rehearse so much. We have already had the opportunity to create and design online stores in Bogotá and the rest of Colombia, for this reason we know the fastest and most effective ways to launch an online store and start bringing traffic to it to generate sales.