Over the course of today's guide, we're going to take a look at some of the most crucial basics you'll need to consider if you want to ensure a site can rank. We'll go over things like the importance of creating quality content, keeping your site mobile-friendly, and making sure you have the right security certificates in place.
Quality content
One mistake that many newcomers to the SEO industry make is trying to game Google’s algorithm. Google has worked on their algorithm for decades, and they understand that people will try to exploit any loopholes in it to get to the top, but that’s not the point of the algorithm.
Google's goal is to convince content creators and site managers to create thailand boy telegram high-quality content that people want to consume. It may seem like a challenge to get an algorithm to rate content for humans, and that's because it is. Google spends countless hours of work perfecting its algorithm to the max.
What this means is that even if you try to game the system when creating content to get a site to rank, your position at the top won't last very long. It may take a while, but Google will eventually close that gap and a site will fall very far down in its rankings because the content wasn't created to Google's standards.
So what kind of content does Google value? One of the most important things is that your content is original and exists for a purpose. Google penalizes content that is meandering and seems like it's just trying to keep the visitor on the page as long as possible, because that doesn't address the user's need.
Feel free to craft a topic, but you'll want to address the visitor's reason for being on your site as soon as possible. If your content is good enough to hook that visitor, more power to you, but you should never try to coerce a visitor into staying on your site because Google frowns on them.
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Your content will also need to be as fresh as possible. If you don't make sure your content is up to date, you'll lose relevance in search results. Google always tries to make sure the most recent content is at the top of its search results , especially if the information contained is time-sensitive.