Filling the basket in online stores

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Fast loading

Cookies provide faster opening of website pages compared to the first visit. This is possible due to loading of information stored in them and reducing the load on the server.


A visit to an online store does not always end restaurants email list with a purchase. The user can put items aside for several visits before placing an order. At the same time, all the items he selected are waiting for him in the basket. He can also compare different products, and all thanks to cookies.

Personalization

The search engine remembers your queries and offers ads for products related to key phrases. When you visit sites via links in advertising banners, the algorithm tracks your preferences and uses them when setting up targeting.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Requirements of Russian legislation for cookies
Sites that use cookies must display a notice asking visitors to consent to the use of information they have personally entered and that relates to their interaction with the resource.

The use of such information without permission is prohibited in the Russian Federation by Law 152-FZ "On Personal Data", and in the European Union by the GDPR regulation.

Russian legislation classifies any information directly or indirectly related to a specific person as personal data. Cookies are not mentioned in the regulation, but in essence they are a storage of users' personal data. Proven use of such information without the visitor's consent entails a large fine and even blocking of the resource (in 2016, LinkedIn was subjected to such a punishment).

Fine

To avoid such sanctions, websites that use cookies are required to post a "Privacy Policy" or Privacy agreement for European users. The document lists:

what specific data about visitors the resource collects;

how they are stored and used;

what is the purpose of the collected information;

when information is transferred to third parties;

what needs to be done to change or delete data.

Some sites additionally publish a "Cookie Policy" that specifies the types of files used and the purposes for which information is collected.

The cookie notification banner should contain a link to these publicly available documents.