Who should write longreads and why?

[subornaakter20]

On the one hand, such texts are universal, but on the other, they will not always be effective. Before you start writing an article in this format or contact a specialist, you need to think it over well, because a quality longread requires time and money.

In what situations is a longread needed:

If you have a large amount of knowledge and interesting developments in some area, and you are ready to share it, and you can also add a lot of interesting images, videos, etc. to the text.

Subscribers are interested in some aspects of your professors edu email addresses business, and their questions need to be answered in detail. For example, this may happen during the release of a new product or special offer.

5 Reasons to Publish Longreads
Source: shutterstock.com

When a longread is not the best solution:

If there is nothing to write about and no interesting material, then a long text is clearly not your format, because it is precisely on these components that it is built.

Readers won't accept it. If you've always only done short posts and short articles, longreads will seem too long for this audience and are unlikely to interest them.

For example: you are a nutritionist and have something to share with other people, then a longread is definitely suitable. But if you are blogging about playrooms, then long articles are not your option, because it will be difficult to find a lot of information on this topic. And the target audience of such a blog is most likely mothers who do not have time to read long articles.

With the help of a longread, you can solve the following problems:

Increase brand awareness and endear people to the brand. As a rule, texts of this type do not contain direct advertising, but they do contain comments from specialists whose task is to increase customer confidence in the company.

Attracting new people . Good and informative material will be sent to their friends and acquaintances, so your target audience will gradually grow.

Increase sales . Even if a longread is not a commercial text, it can still be used to successfully sell products and services.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153438


Types of longreads
There are an incredible number of types of longreads, because the author himself gives the title to his text. At the same time, we can highlight the most popular formats, which we will discuss in more detail:

Longread portrait
It is used to promote a person. It will be useful for coaches, media personalities, businessmen, tutors.

The author's main goal: to write an article about himself/herself/another person in such a way that the material is accessible for perception and could interest readers.