5 Tips for Successful Smart Bidding

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Manual control and optimization despite machine learning
The advantages of automatic bidding and machine learning are obvious, but should not be considered the best way across the board. We therefore recommend that you always keep an eye on the Smart Bidding campaigns yourself. Question the recommendations of the Ads Interface and focus on the last 30 days when manually optimizing.
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Every algorithm needs time to learn
As mentioned above, it is essential to give the machine learning algorithms enough time to collect enough relevant data. This is the only way to target your ads effectively. We recommend a learning phase of between 7 and 30 days.
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Use Smart Bidding and constantly optimize
Just because you're using automated bidding strategies doesn't mean georgia mobile numbers list you can rest easy. Smart bidding also requires ongoing testing and optimization. Pursue your goals in small steps to make the most of the algorithm and to constantly scale your campaigns.
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Data is everything
Smart Bidding uses a wide range of contextual signals. However, this user data is not always available in sufficient quantities. If you have too few conversions, it is advisable to use fewer campaigns with an optimized keyword density.
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Using data-driven attribution to achieve greater success
As you may have read in our Advertising News from September 2021 , the last-click attribution model is being replaced by the data-driven attribution model. This model plays a key role in making the Smart Bidding you use more successful (assuming you have achieved at least 600 conversions in the last 30 days).