A return to craftsmanship and nature which is welcome!

[sabarina38]

At the top of the range, there is something to please you with an ever-increasing choice of brands!

Product positioning: Made in France, eco-responsible, artisanal…
For me, this is a very wise position.

Rather than offering all the references available from all online saddleries, with the same suppliers, positioning yourself on certain differentiating products can be very interesting to "stand out from the crowd".

So, the trend is towards natural, organic and ecological. Whether in horse riding or in other sectors, we are witnessing a boom in natural, organic, ecological and Made in France brands.

Examples include Carrousel , Azhary , Elegane , Natural Innov' or Ekin .


Creating an online saddlery that only sells eco-responsible romania whatsapp number database or Made in France products means displaying real environmental values and authenticity.

You will have to choose your assortment carefully because there are fewer suppliers and the verification of certificates and other CSR standards is longer. But you will be able to stand out and have a loyal clientele who will buy because they find themselves in your history and your values.

“Concept” positioning: boxes, health products, sweets, etc.
If we move away a little from the concept of online saddleries while remaining in e-commerce , you can decide to have a very specific product offering or a different business model.

So, just like the boxes for us (Biotyfull Box and company), there are now equestrian boxes!