Quick Ad Audit: How to Find and Fix Unprofitable

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Set goals not only for final actions, but also for intermediate user steps. This will give a more complete understanding of the paths of potential customers on your site.

Call tracking also plays an important role, especially for those businesses that accept applications by phone. Dynamic call tracking will allow you to accurately track which targets calls come from and manage campaigns more effectively.

Don't forget about tracking applications via email and messengers. It is important to track all possible communication channels so that the full picture is always before your eyes. All this can be summarized as end-to-end analytics in Fair BI. We will talk about this further.
Integration and configuration of end-to-end analytics
Once everything you need for basic analytics is set up, it is important to ensure that information about all communications with clients is collected in the CRM system. Exclude any communications that are not reflected in your CRM so as not to lose important data.

Creating a full-fledged end-to-end analytics is associated with combining all data sources - Yandex Metrica, call tracking, email and CRM - into a single system. This will allow you not only to evaluate current results for leads (and they are converted into sales far from uniformly), but also to adjust strategies for attracting clients based on final sales data.

Be patient in setting up correct analytics and do not norway telegram data rush to launch advertising campaigns without properly setting up tools and a clear understanding of the audience. This will help to avoid most typical mistakes and establish more efficient use of the advertising budget.

Let's consider how to conduct an express analysis of advertising campaigns and what tools to use for this. Express analysis is a quick way to evaluate how effective your advertising campaigns are and what targeting requires attention.
Step-by-step process for express analysis of advertising campaigns
1. Prepare your tools. Sign up for a platform that provides automated analysis of advertising campaigns, such as Fair.BI. Start by adding data sources, such as Yandex Metrica and advertising accounts. The tools will automatically collect all the necessary information, which will save you time and allow you to quickly begin analysis.

2. Selecting goals. Determine what you consider key metrics on two levels: leads and orders. For example, a lead could be a submitted application, and an order could be an actual sale. If you have end-to-end analytics set up, orders could include not only online purchases, but also actual transactions from the CRM, which will expand your understanding of the customer journey.
Quick Ad Audit: How to Find and Fix Unprofitable Campaigns - Image 5

3. Dashboard setup. In the platform, select the Performance Report template to automatically generate a report on your advertising. Fair BI allows you to customize the report so that it includes both direct conversions and assisted ones (when the advertising campaign played a role in the conversion chain, but was not the last one).