Typical types of expenses in the online direction:

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2. For the development of advertising materials, SEO content (texts, images, videos, applications).

It may well turn out that the bulk of the work - in the areas indicated above - will be performed by full-time specialists, and then the budget will be focused on the first category of expenses. However, since a significant increase in the volume of work is expected during the campaign, it is necessary to provide for an increase in the wage fund in the bonus part (or in providing additional preferences for effective work).

It is possible to optimize costs associated with labor costs by:

outsourcing;
concluding civil law contracts with employees for the performance of one-time work (but it should be taken into account that the taxes and contributions for them are the same as those accrued on regular salaries);
search for remote performers.
The effectiveness of marketing campaigns will be significantly vietnam telegram data improved by eliminating formal barriers in interaction between employees (and in communication with external specialists). The exchange of information and official documents can be organized through a common EDI system, and the procedures for coordinating documents (including financial ones, which ensure settlements within the campaign) can be simplified as much as possible.

3. To pay for services (access) to platforms (networks) for promotion.


payment for impressions within contextual, targeted advertising;
payment for leads (transitions) under target contracts with website owners;
settlements with bloggers, owners of private sites for advertising goods.
Of course, offline shows are still relevant:

on banners, billboards;
in newspapers, on radio and television;
on leaflets.
4. To create non-standard content, for example:

mobile applications, games;
gifts - with a brand code and advertising inserts;
personalized handouts for public events.
5. To use marketing tools.

For example, such as:

services for analyzing competitors' campaigns;
survey sites;
web page builders;
mailing services;
analytical solutions.
Note that the actual part of the expenses will be possible lost profits if the marketing campaign includes discounts on goods. But this cost will be temporary if the successful campaign manages to stimulate sales and generate more revenue.