To connect it, you need to:

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What does it affect?
CPC affects the ad placement on the page and the amount of traffic it attracts. By changing the maximum cost per click, you can adjust the traffic. For example, if few visitors come to your site from an ad or the traffic is zero, then increase the cost per click and view the statistics.

How to find out?
You can find out the cost per click in Yandex Direct in the "Statistics" section via the "Report Wizard". In the statistics window, you need to specify the account for which you need a report, and then specify the time period for analysis. In order for the cost per click to appear in the table, you need to check the box next to the "Average cost per click (rubles)" metric, then scroll down the page and click on the yellow button labeled "Show".

You can read about how to find out the value of the indicator in Google AdsHere.

Cost per action (CPA)
The metric displays the cost of the target action. Moreover, the advertiser himself determines what is considered to be it. This could be clicking a button, a phone call, placing an order or registering for an event.

To calculate the metric, use the formula:

CPA = advertising costs / number of target actions.

An advertiser paying for advertising using the CPA model norway telegram data receives the following benefits:

can determine the maximum cost per conversion;
pays only after the visitor has completed the target action.
The CPA model is suitable for online commerce, financial organizations and entertainment sites.

How to Set Up CPA for Google Ads Campaigns
If you set a target cost per action, the tool will automatically set bids to increase conversions so as to reach the set price within the framework of an automatic strategy called "Target cost per conversion".


link your Google Ads and Google Analytics account;
set up conversions themselves and their tracking in Google Analytics.
If you decide to connect the auto strategy to the current campaign and you already have conversion statistics, the algorithm will offer you to set the CPA, taking into account the data for 7 days.