The door to a personalized omnichannel offer?

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That is why it is necessary to be present and satisfy the needs of the user in their journey.

Present you with information when you need it, suggest similar products while you decide, and possibly offer deals when the normal shopping time for that product category has passed.

The important thing is to ensure presence through the different channels so that they do not forget their desire to buy, nor us as those who can help them.

How do you identify your customer's needs to open
Personalization comes from understanding common patterns between users.

Then, when we detect a deviation from the expected behavior, we will find opportunities to work on omnichannel depending on the moment of the deviation.

Without an initial parameter we have no way of knowing when to greece mobile database act.

Without that parameter against which to measure the actions we take, we cannot learn from them.

In general, the further away they are from the purchasing decision, the more general the campaigns can be.

Personalization is crucial when the user has already passed the consideration stage.

I think the most important thing is the post-purchase moment to generate user loyalty to the brand. We must not forget that they are buying a good shopping experience, not just a product.

It is the moment that the user will remember the most.

This is the moment when we can make him feel important because he has already decided, and it has to be a heartfelt gratitude for allowing us to help him.

This is the time to build trust by assuring them that if they are unhappy for any reason, we will be there to assist them.

How do you rate aspects such as efficient logistics or unlimited return policies of some brands?
They are key and vary by market.