Fashion (+5%)
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The stay-at-home order hasn't stopped consumers from thinking about fashion.
After all, we will overcome the coronavirus crisis and leave our homes.
In addition, many brands have promoted huge discounts and sales to motivate consumers.
Even though all physical stores are closed, nearly 3 billion people have visited sites like Wildberries, Nike, Macy's, H&M and others around the world.
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We can see that the market leader, Zara, suffers a 3.5% drop in traffic, which is equivalent to 700 thousand visits.
It is interesting to note that Stradivarius, a brand that also belongs to the Inditex group, has managed to maintain its monthly traffic, perhaps the age factor is key in this result,
The impact of coronavirus on the growth of consumer interest in products
Now that we understand what exactly is happening with the major e-commerce industries, let's look at the breakdown of those products that are experiencing an increase in demand.
Home goods, hobbies and sporting goods top the list as consumers have shifted their leisure activities from outdoors to indoors.
Monthly searches for products in these categories have doubled, and belgium mobile database in some cases quadrupled.
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Among the searches for household appliances, the one that stands out the most is thermomix, which has 135 thousand monthly searches, compared to 90.5 thousand in February.
It is also interesting to note that searches for the word “microwave” have decreased on the contrary and now stand at 49.5 thousand compared to 60.5 thousand in February.
Another surprising fact, directly caused by the coronavirus pandemic, is found in the searches for ozonizers in February, which reached 1,900 searches per month, while in February it already rose to 9,900, which represents a 421% increase.
The biggest increase in sports items was found in spinning bikes, which have increased their search volume by 1,275% in just one month.
This is the situation in the fashion sector in Spain
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