For example, imagine you’re analyzing the most visited pages on your site and want to see which search terms led users to those pages. With this new automatic navigation, when you click on the row for the page in question, Search Console will take you directly to the Queries tab, eliminating the need to manually switch between tabs.
This not only saves time, but also reduces the chance of missing important information during the analysis process.
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Benefits of Updating Google Search Console for Businesses
These updates to Google Search Console are especially beneficial for organizations that are not very familiar with digital tools but still need to monitor the performance of their websites.
The simplified interface and navigation improvements help reduce the complexity of the tool, allowing the user to focus on the information that really matters.
Persistent filters, for example, make it easier to compare data from viber data different reports without having to reapply the same parameters over and over again. This is important for businesses that rely on organic traffic and platforms like Google News or Discover to attract visitors.
With this functionality, managers can quickly assess how different search channels are performing in relation to the keywords used, pages visited and countries of origin of traffic.
Another important aspect is saving time. Managing a business is a task that requires attention to many details, and any tool that offers more agile and practical solutions is a valuable ally.
With the introduction of the “reset filters” button and automatic navigation between tabs, Search Console becomes an even more efficient tool for those who need to monitor data regularly, but who don’t have time to waste on repetitive processes. And speaking of which…
From a strategic perspective, improvements to Google Search Console directly impact analytics and decision-making capabilities. By making it easier to navigate and filter, Google is enabling users to extract insights more quickly and with less effort.
This means that with fewer clicks, you can get a clearer view of which aspects of your website are working well and where there is room for improvement.
For example, imagine you’re running a digital marketing campaign focused on increasing your business’ visibility on Google News. With persistent filters, you can apply a specific filter to monitor traffic generated from that platform and keep it active while evaluating results in Discover and traditional search results.
This way, you can make a direct comparison between the different traffic sources and help identify which one is bringing the best return for your business.
What’s more, improved tab navigation makes it easier to cross-analyze different metrics. If you’re monitoring the performance of your pages and want to quickly see which search queries are driving traffic to them, automatic tab switching makes it easy.
Instead of spending time manually switching between reports, you can focus on interpreting the data and formulating strategies to further improve your online performance.
Here at Henshin Agency, for example, we use Google Search Console as one of the SEO reporting tools in which we show clients the performance of their websites and how to make them achieve business objectives through organic traffic.