Machine learning and AI are used to understand buyer behavior and decision-making and the more it understands, the more advertisers will be able to target their marketing strategies towards consumer prefer db center uk ences.
The benefits of using AI-powered marketing automation are:
Enhances personalization - We all know what it’s like to come across messaging that speaks to us and our needs. That’s why personalization is so important for marketers today and AI helps create tailored content that reaches the right people at the right time.
Cost-effective - Repetitive marketing tasks can take up valuable time and resources, so using AI can help free up time to focus on more strategic tasks.
Boost ROI - AI can help marketers identify new growth opportunities, optimize ad spending and improve customer engagement.
Enable data-driven decisions - By analyzing customer data and behavior, AI can give data-driven insights that inform business decisions and marketing campaigns.
One of the most interesting and useful applications of AI in automation is for ad targeting. For example, dog food company, tails.com used Google’s AI-powered broad match, smart bidding, and responsive search ads to triple conversions leading to an all-time high in trial sign-ups.
Will AI Replace Digital Marketers?