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Content Plan - Categories

My competitors’ blogs fall into the categories of “writing,” “content trends,” and “content tools,” list.

Conduct competitor keyword research
Next, you'll need to do keyword research to find gaps in your strategy.

Using analysis tools will make the task much easier.

To find the keywords your competitors are ranking for, use jiangxi mobile database SEMrush's 7-day free trial and use the Organic Research report .

You will be able to not only research more than 18,000,000,000 keywords, your content plan.

Check keywords for:

The entire website (competitors' domain).

Blog section only (competitors subdomain).

Now, gather the most relevant keywords that your competitors are ranking for organically.

To do this, filter them by a specific word, for example “SEO”.

I usually focus on those with the highest volume, but I also add those that have a low volume but are strategically important for my business.