why I do or do not have certain groups

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Combine keywords with personas
If you have access to customer or searcher personas, review them before evaluating your keywords. Review each keyword to see if it is likely to solve the need or answer the questions of one of your site's potential users.

Quality assurance of the initial keyword list with the client or stakeholder
Once you have reviewed your list of keywords and flagged the ones you consider irrelevant, and before you move on to the rest of your keyword research strategy, it is now time to review your initial list with key stakeholders.

As a consultant at this point, I always go over the list with the client, explaining of keywords on the list. I ask them to review the list for obvious omissions or any keywords I have flagged as irrelevant, which really should be left on the list.

Getting buy-in on the listing at this stage helps to decrease questions or jiangsu mobile database objections later on and helps to avoid unnecessary work adding or removing terms later on. It also helps to ensure that the keywords you are taking the next steps with are actually the right keywords, which also prevents having to redo work if the client doesn't agree with the listing at a later stage.

How many terms should I have in my organic keyword research list?
The answer to how many terms you need to have on your initial list is a typical SEO answer: “it depends.” Part of it will depend on your available resources to analyze the list and ultimately place strategies against groups of thematically related keywords. It will also depend on the nature of the keywords themselves. You won’t always know going into a keyword research project how many keywords will be relevant to a particular site.