As part of your color palette exploration, consider

[nusaiba125]

:

choice of colors. They should match the company's corporate style and evoke the right associations in the audience;
using contrast to highlight important elements and improve the readability of information. However, everything should be in moderation;
Correlating colors with functional elements (for example, action buttons: order, feedback, request for a call back, etc.).
In the context of fonts, the following are important:

clarity and legibility of fonts, without which it will be impossible to read the text on the portal;
using different font styles and sizes to highlight headings, subheadings, text and other elements;
Maintain consistency of fonts throughout the portal for uniformity and ease of perception, otherwise they will cause irritation.
It is also worth analyzing:

images: their quality, relevance and optimization for fast page loading;
using animation elements to attract attention, increase the interactivity uk consumer email list of the portal and the level of user engagement;
attention to detail: forms, tables, buttons, checkboxes.
image5.jpg

Image from the author's archive

All of the above elements, of course, if they are implemented well, create a positive impression on users and encourage them to continue interacting with the portal, increase the level of involvement and satisfaction, increasing the likelihood of performing the target action.

This is why it is important to conduct regular audits and optimize the above-mentioned “little things”.

All for the sake of improving the user experience.