This means that several groups can be combined into one EPC

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. For example, one group is YAN by keywords, the second is YAN by interests, the third is YAN by competitors.

You can also set your own conversion cost for each of these groups. This allows you to accumulate all the data in one campaign, and also speeds up the learning of campaigns.

Secondly, new scenarios have appeared . For example, you can display ads in YAN by a keyword and display product ads in it. And before, there were only smart banners that were made by feed or by site, and they automatically determined "how and what" to show, focusing on the feed.

Thirdly, it has become possible to use key phrases in the product gallery , previously it was more like auto-targeting. Now it is possible to add specific "keywords", select specific products that will be shown in the product gallery under the search results.

Nuances worth paying attention to
We definitely recommend paying attention to the saudi arabia consumer email list following “little things” that can affect your promotion and campaign effectiveness.

There is a general strategy for the campaign, but each group has its own:
display region;
CPA (via adjustments).

You can combine different groups with different targeting and ad types in one campaign. The more groups you add, the more data you will collect to train your strategy.

In the strategy, you can specify the target cost of acquisition (conversion price, share of advertising costs, or click price). But for a specific group, the cost of acquisition can be lower or higher. For example, a product with a higher margin can be advertised in a group than in the campaign as a whole. Or the group is targeted at regions where competition is lower and there are fewer participants in the auction or prices are lower than in other regions;

ad format. For example, one group may contain TGO, and another may contain product;
promotional action.
EPC is somewhat reminiscent of package strategies, but in them, campaigns were combined, while here groups are edited within one campaign and different options are tested within one group.