Content Distribution
And publishing on external sources . Content marketers are still looking for the best distribution strategies, as there is no one ideal one. At this stage, many check out which media outlets are writing about their industry and track where their competitors are publishing their content.
To assess the authority of a source, content professionals determine the top benefits of using fusion database source's reputation and estimated monthly traffic.
Our Content Marketing platform lets you monitor brand mentions and industry terms across the web, find potential backlink opportunities , and evaluate the effectiveness of any source.
4. Content analysis
This step involves auditing your blog and monitoring the performance of each article you publish on your blog or external blogs. The most important metrics? Traffic to the post, social shares, bounce rate, search engine rankings, and more.
We've developed the Content Audit feature to help you quickly assess the overall effectiveness of your blog, and Post Tracking to keep an eye on the performance of each of your posts.
There is another important element that we have not included as a separate step because it is present in the entire content marketing process.
All steps of the process involve a lot of communication between team members and require good task management. For your content marketing campaign, it is vital to monitor the progress of your project , schedule your content , and quickly interact with your colleagues.