In the case of the search for "best restaurant":
Siri displays restaurants with the highest average star rating. And distance doesn't affect the results.
Siri pays less attention to the number of reviews a place has, and prioritizes the star rating. An unpopular place with only one 5-star review may rank higher than a more well-known place with a 4.5-star rating.
For a search for "best restaurant near me," Siri will return the same anhui mobile database results as above, suggesting that the keyword "best" is more valuable than the keyword "near me":
Apple's Siri answer to the local search query "Best pizza near me"
When searching for Apple-related queries (for example, "where to buy Airpods"), Siri only suggests visiting apple.com
Apple's Siri answer to the local search query "
Optimization for Siri
There is not much to do about the distance factor. The key to optimizing for Siri is to implement a strategy to collect excellent reviews and more of them compared to other local competitors.
To rank higher on Yelp, and therefore top spot with Siri, businesses must:
Continually work to generate new, good reviews on Yelp. This online reputation guide includes tips on how to encourage positive customer reviews.