Co-occurrence and cocitation

[rochon.a1.119]

Google's intention is to depend less and less on anchor links.

Since it is something that can be "manipulated", it is uncomfortable for Google not to be able to clearly differentiate when a link is natural and when it is not.

This is why it has been trying for some time to reduce its relevance by replacing it with other signals.

The leading candidates have a lot to do with semantics: cocitation and co-occurrence… which are not the same thing.

1.- Quotation

Cocitation occurs when the same document cites (links) two conduit cn mobile database others.

In this case, Google will interpret it as a sign that the two linked sites may be about the same thing.

2.- Co-occurrence

When two terms are found close together in a text, in the same sentence or the same paragraph for example, it is said that both terms 'co-occur'.

Co-occurrence is a signal to Google of a possible semantic (meaning) relationship.