Segment, automate, improve: how CRM helps manage marketing activities

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Segment, automate, improve: how CRM helps manage marketing activities
Julia Pyankova
Yulia Pyankova, Head of CRM and Integration Unit
August 30, 2024
Content
Basic "advertising" functions of CRM
What to pay special attention to when choosing a pakistan consumer email list CRM if you want to pump up your marketing
Marketing activities aimed at attracting potential customers, establishing contact with them and stimulating interest in the company's products or services help not only increase the overall number of leads, but also improve their quality, facilitating successful subsequent conversion into buyers.

Yulia Pyankova, head of the CRM and Integrations unit at Completo , has prepared an overview of the functionality of CRM systems designed to improve the effectiveness of marketing campaigns, increase customer loyalty and lead generation efficiency, and optimize business processes related to promotion.

Basic "advertising" functions of CRM
CRM systems (Customer Relationship Management) provide a set of tools and capabilities for collecting, analyzing and managing data on potential and existing clients.

For example, they help automate the process of audience segmentation, content management, email newsletters, make customer interaction tracking more transparent and obtain analytics in real time.

But first things first.