According to a study by Dentsu Creative, 80% of marketers and PR professionals surveyed admit that they are expected not only to analyze consumer data, but also to predict future products and offers!
But how can you predict trends when the future is unclear?
Respondents to the study use artificial intelligence (59%), social monitoring (58%) and research programs (45%) to predict changes in customer behavior and mood.
44% of respondents even engage with fandoms a malta consumer email list s part of their targeting strategy.
Everything to retain and increase customer loyalty.
But what to do if you have never worked with loyalty? We told you in this article .
How to find an informational reason for situational marketing
Situational marketing is a strategy that allows brands to quickly respond to current events, trends or news, thereby attracting audience attention and increasing brand awareness.
Marketing News shared tips on how to use it effectively:
Monitor social media trends, track popular hashtags and topics;
browse calendars of holidays and events;
React to unexpected events in the country. For example, YouTube slowdown;
use humor;
discuss world culture and entertainment news;
Don't forget to use user-generated content.
Details here .
Successful application!
Not with everyone, but ahead: how to predict future trends
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