Personalization and focus on customer experience management

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Let us repeat: personalization has become critically important in a highly competitive environment, because focusing on the individual needs of each client increases their loyalty and satisfaction.

In particular, according to the results of a Salesforce study , 79% of customers are willing to provide information about themselves in order to improve service.

In addition to the self-service portal and collection of information macedonia consumer email list and data about the client, it is important to develop a single client profile, which should be enriched by many systems and personalized.

For example, like this:


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Image from the author's archive

The Growing Role of Privacy

The increased focus on security is driven by the rise of cyber attacks and increased data regulation.

And confidentiality is a key aspect for B2B portals: protection of customer and partner data from leaks, loss or damage, continuity of processes, legal risks, liability and vendor support should be a priority.

B2B marketplaces are gaining popularity

B2B marketplaces are online platforms that connect manufacturers, suppliers and buyers to carry out trade transactions and are also growing in popularity.

According to Tinkoff eCommerce and Data Insight , the niche marketplace market size grew by 27% in 2023! Marketplaces require high investment from the company, so a strategy is needed here.