What to consider if you want to expand

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“You could easily expand into other pools miles away from your main pool locations and create satellite groups”, he says. “This could massively increase membership and accessibility to swim training for people if there is no local team intending to set up the new satellite group.”

A satellite club is a sports club that extends its vietnam rcs data activities to a new venue, usually a secondary school or college, specifically targeted at the 11-25 age group.

“Satellite groups have lots of potential, especially for performance benefits… You can run smaller development groups in your satellite groups that then feed into your central higher-performing programme so all of your best and fastest swimmers can train together. This is something many big and successful USA swim teams do.”

When planning your expansion, it’s essential to examine the various factors that will determine your success.

Here are the main points to keep in mind:
Financial planning – First things first, you’ll need a robust business plan. Is there any funding available? Look at local authority objectives and consider whether your application could link to them. Check UK Sport and Sport England for initiatives as well
Location – Collaboration is key. You’ll need to work with the planning office to see if they have any obligations. Make sure to work with the landlord as well and outline your business plan
Policies and procedures – Review your existing policies and consider if they cover multiple sites. If not, consider overhauling them
Advertising – Don’t let marketing efforts for your new facility be an afterthought. Look at what channels you can use – email newsletters, social media or even flyers and posters. Consider offering new members a discounted price for joining when you open. See our marketing blog posts for more tips
Streamlining your business – Analyse areas in which you can make efficiencies across multiple sites, like recruitment. Will you upskill or promote staff from your existing team, or hire new staff members.