Analyze your current content situation and set goals

[nusaiba125]

Step #1:
If you have previously worked with content in a completely unsystematic manner, you still need to collect analytics : what formats of materials (videos, texts) and on what platforms were they released.

Assess the quality of the content, its relevance, its alignment with business goals and audience needs, and its effectiveness (e.g. number of views, engagement, and conversions).

This will help you understand which materials are working and which ones need to be improved or replaced.

Next, define the goals that you set for content marketing. This could be popularization of a new brand on the market (or rebranding), improving the company's image (including working with reviews) lithuania consumer email list and, of course, sales. Which are not so easy to evaluate, but this is a separate problem.

Example of a real request : business objectives are to increase market share, revenue, profit, and recognition. Content marketing objectives are to increase recognition, enhance image, and build an attractive HR brand.

When a new Client comes to us at Completo, we start working with a brief — a document defining the goals and objectives of content marketing. We usually also include questions about the unique selling proposition, main directions, and collected analytics. After that, we conduct an audit of the current content.

The specificity of B2B lies in the complexity of the product. To immerse yourself in it, you need to hold a large number of meetings with the sales department, because these are the employees who have direct contact with the end consumer (business representatives, dealers), and of course, communicate with the marketing department, commercial director or owner.

At such meetings, we find out all the details about the company, products, production, team, target audience, competitors. Also at the briefing stage with the client, the mission, goals, values, the essence of positioning are analyzed so that content marketing will definitely help achieve the desired results.

This approach will allow for a comprehensive assessment of starting positions.