Take seasonality into account

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rochon.a1.119
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Joined: Thu Dec 26, 2024 3:23 am

Take seasonality into account

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In the business world, this is reflected in the PEST (ELI) analysis , which the global business community often refers to when considering market expansion.

4. Consider language barriers

Let’s take a look at WhatsApp’s expansion into Germany . WhatsApp has successfully acquired 1.2 billion users worldwide. However, before expanding into Germany, they failed to translate their terms of use into German.

As a result, the Federation of German Consumer Organisations filed a lawsuit against the company, claiming that the technical language was "largely incomprehensible" to German users. A small oversight cost the company more than a quarter of a million euros.

A smaller brand probably wouldn't have come through this challenge unscathed.

5. Study price sensitivity

Look at factors like the average amount of disposable income residents have. If the bahrain mobile database margin is too low, residents may not be able to afford your products.

6.

Last but not least, geographical realities, such as reverse seasons between the Northern and Southern hemispheres, can have a major impact on consumer demand.Understand how cultural differences influence customer decisions
Cultural differences are a potential obstacle when developing a go-to-market strategy. Not all potential markets have the same consumer behavior patterns.
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