How can brand identity be measured and evaluated?

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In addition, it is not advisable to carefully create buyer personas for your target group just once and then stick to them permanently, as the market is constantly changing. Instead, you should check the current needs of your target group again and again. But be careful: This does not mean continuity, of course, but expansion, taking your most important values ​​into account.

Consider brand identity as a structured but adaptable process that follows a clear line but is not rigid. Regular analyses, but also customer surveys and the observation of trends in social media help to visualize the demands of the target group and keep up with the times.


It is difficult, if not impossible, to determine cyprus whatsapp data the value of your brand and your brand identity using classic metrics such as the conversion rate . This is because although you can check how many sales were generated through your website or how often a certain ad was clicked, you cannot check the brand value itself.

But: You can find out whether your brand identity is perceived positively or negatively by conducting customer surveys or analyzing customer reviews. First, take a closer look at the customer journey of a potential customer. Then you can find the ideal touchpoint to place an opinion poll. This can in turn be simplified using practical marketing automation tools such as HubSpot and evaluated in real time.

Why is brand identity crucial for effective marketing?
Brand identity plays an important role in marketing strategy. It forms the basis for many other processes such as the production of advertising clips, PPC marketing or landing pages, which in turn represent your brand.

Without a consistent brand identity, you will find it difficult to win new customers or to retain existing customers and ultimately turn them into brand ambassadors. You will certainly know this from your own experience: for certain products, you always choose the same brand because you know it and trust it. Especially in highly competitive industries, companies score points with a brand identity that is positively remembered.