Source: The Enterprisers Project

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Due to the complex purchasing decisions, B2B buyers are more focused on the ROI they can expect from the product, not how the solution will make them feel. But that doesn’t mean brands shouldn’t make a concerted effort to convey their human essence. With the right brand ambassadors in tow, it’s more than possible.

Not-so-spooky storytelling
We know B2B buyers are most interested in hard evidence, such as statistics, and that storytelling can influence purchasing decisions. In fact, consumers are 22 times more likely to remember a story-based statistic. That’s why it’s crucial to have an expert in your corner who can craft a narrative that is authentic and memorable. There are countless influencers who can speak on behalf of your brand and relay talking points, but there are only so many who can take that information and spin a tale that’s truly relatable and compelling.

For example, in the article “Digital transformation: 3 priorities for CIOs facing a tough climb,” social media thought leader Helen Yu puts storytelling at the heart of her story on digitization for business leaders, comparing the daunting process to her valiant climb to the summit of Mount Hood.

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Crafting high-quality thought leadership
Influencers have the power to weave spells of insights ghana telegram data and expertise, and create quality, humanizing thought leadership that will have readers coming back for more. The word quality cannot be stressed enough.

A report from Edelman and LinkedIn found that nine out of 10 decision-makers and C-suite executives are more likely to be receptive to sales outreach from companies that consistently produce high-quality thought leadership. At the same time, 30% of those producing thought leadership say their organization doesn’t really know how to use it. By taking an influencer-first approach, you can review their already-existing content and past campaigns to determine fit as a creator for your brand.