When comparing graphic design, the competitors

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Graphic design
' corporate style is usually studied: what fonts, colors and visual elements they use to create a recognizable image.

For example, Ozon has a red, blue and white color scheme, while Sber has green as a symbol of stability and reliability.

You can compare product packaging, advertising campaigns, infographics and magazine designs, business cards and logos, presentations.

The metrics considered are sales dynamics. For example, after changing the corporate identity or product packaging.

Brand mentions on social media—likes, reposts, and comments—are analyzed to understand how people perceive visual elements.

Companies also assemble focus groups, conduct surveys and find out how the target audience perceives the brand, its logo and color schemes.

Industrial design
In the case of industrial design benchmarking, metrics are indonesia consumer email list used to evaluate the functionality of a product, its aesthetic properties and ease of use.

To do this, they usually examine color and proportions, the introduction of new technologies and standards, wear resistance, and the durability of the materials used.

Interior design and landscape design
Within the framework of functional and comparative benchmarking, it is possible to compare the tendencies and trends that competitors rely on in their work. For example, current styles, environmental friendliness, the use of smart technologies.

Also looking at:

the quality of the materials used in the furniture and plumbing, and how this affects the perception of the brand;

what design and 3D visualization programs do designers use;

what landscape projects are more in demand on the market;

how the brand presents and positions itself on the website, at exhibitions and in social networks, as well as when presenting a specific project to a client.