Crawlability ensures that search engines can find your site. Since there are billions of active web pages out there, that's pretty crucial! It should be as easy as possible for search engine bots to crawl, index, and understand the type of content you provide. Crawling refers to the process when a search engine looks for new or updated web pages. You can check Google Search Console to see how many pages on your website Google has crawled.
Googlebot is constantly crawling the web, finding and indexing pages. Some of the most common reasons Googlebot misses sites is that the site has only recently launched, the site architecture makes it difficult to crawl effectively, or your policy prevents Googlebot from crawling the site. You must allow Googlebot to access the CSS, JavaScript, and image files used on your website.
You should also tell Googlebot which pages it shouldn't crawl using a "robots.txt" file. You should place this file in the root directory of your site. Google Search Console even has a "robots.txt" generator that you can use. For example, Google discourages allowing crawling of internal search results pages. Why? Users get frustrated if they click on one search engine result, but end up on a different search engine result on your website.
7. Loading speed
Internet technology has come a long way since it was first made available oman mobile database to the general public. The days of impatiently waiting for dial-up connections are long gone. And your website should reflect that. Well-ranked Google sites have an average loading time of less than 3 seconds. For e-commerce websites, 2 seconds is considered the threshold of acceptability. According to Google Webmasters, Google aims for less than half a second.
Search engine bots can estimate site speed based on the HTML code on your page. Google also leverages user data from the Chrome browser to gain insights into loading speed. You can do several things to speed up your website, such as minimizing HTTP requests, minifying and combining files, and using asynchronous loading for JavaScript and CSS files.
Server response time is another issue to address. A Domain Name System (DNS) server contains a database of IP addresses. When someone enters a URL into their browser, the DNS server translates that URL into the relevant IP address. It's like your computer is looking up a number in the phone book. The time to do this depends on the speed of your DNS provider. Check out DNS speed comparison reports to compare with yours.
8.
We've talked about the importance of creating quality content and SEO-optimized content from a technical standpoint. Your content must also meet another criterion: it must be engaging. Google uses the RankBrain artificial intelligence tool to assess user engagement.